I often end up guiding people through early venture validation - but I've never written that advice down. So here it is, for better or worse, the accumulaton of my venture building experience over the last twenty years distilled into a step by step guide

Many modern projects require chaos theory to model them. They are not predictable in the way many believe.

My adventures in new venture and product creation over the last twenty years have taught me that true value creation is painfully difficult, and extraordinarily unpredictable